CUSTOM MADE
MADE FOR YOU

Introducing MadeTrue! We've made it easy to create a vibrant, custom wig that expresses your true you—faster and more affordably than ever before. Whether you'd like the guidance of a knowledgable and experienced Personal Concierge or prefer to explore on your own, we're here for you.

DESIGN YOUR WIG

Maggie's look created by celebrity stylist and MadeTrue Creative Director Daniel Keane

WE GOT YOU

PERSONAL CONCIERGE

MadeTrue’s Personal Concierge listens to you, helping guide you to a personalized look and style.

DESIGN WITH US

YOU GOT THIS

DESIGN YOUR OWN WIG

The MadeTrue My Wig feature guides you DIY-style through the steps of creating your custom wig.

MY WIG PROFILER

Human Virgin Hair

MadeTrue wigs are real, natural and unprocessed hair.

Ethically Sourced

MadeTrue wigs are created from hair given by people who chose to share it.

Limitless Color

Our wig artists are able to create an array of vibrant wig colors because of the beautiful, unprocessed hair we source.

Top Talent

Our group of MadeTrue stylists, wig makers and colorists have been hand-selected for their award-winning talent.

Hair Care

Your MadeTrue wig is easily maintained by you and your regular stylist.

As my alopecia progressed I was so nervous about having to wear a wig. My dad’s friend helped me get my first wig. It was long, lively and more beautiful than I thought possible."

—EmilY

STUNNING. REAL. CUSTOM. TRUE.

Your MadeTrue personal concierge is ready to connect. Whether you need help choosing a style, finding your perfect look,
getting questions answered or simply want to chat, we're here for you. Together, we got this.

DESIGN YOUR CUSTOM WIG